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America West Airlines |
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TIMETABLES
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America West Airlines(HP) once considered a “Darling of Deregulation” was the brainchild of infamous airline executive Edward Beauvais, once with Las Vegas based Bonanza Airlines. Taking advantage of the deregulation legislation signed three years earlier, Beauvais and a group of past airline executives proposed a hub-and-spoke type airline, with low fares and frequent service. Original plans called for an airline based at Phoenix, Arizona, itself an airport having historically been dominated by American Airlines and Trans World Airlines (TWA), yet losing a major share of its services as newly formed Republic Airlines cut flights. As its name suggested, the new America West Airlines would focus on cities in the West, flying from a Phoenix hub using either Douglas DC-9s or Boeing 737s. The new airline was formed on September 4, 1981
with aspirations to begin flying to eight new cities including Tucson,
San Diego and Burbank by May 1, 1982. Unfortunately financial support of
the airline was still forthcoming and in the economic environment of the
early 1980s airline investments were seen as rather risky. By 1983,
things had changed, and a public offering of stock was issued which
raised $18.75 million, this allowed the airline to lease seven
122-passenger Boeing 737-200 from Guiness Peat Aviation to start
services. With its sights on the future America West also placed an
order with Boeing for two of the newer Boeing 737 -300 series aircraft
with deliveries in 1985. With approvals secured, aircraft ready, and a new staff of 277 employees, America West Airlines started operations from Phoenix-Sky Harbor Airport on August 1, 1983 to Kansas City, Colorado Springs, Wichita, and Los Angeles. Three more cities were started in October, including the future hub of Las Vegas, Nevada. By the end of the year, the airline had grown to serve twelve cities from Phoenix. During 1984, the airline saw steady growth and expansion as services were started fourteen different cities as well as its first international services to both Calgary and Edmonton, Canada. The fleet was further expanded with additional leases bringing the total Boeing 737s in operation at twenty aircraft and by July 1984, America West had the most daily departures from Phoenix than any other airline. During December 1984, the airline received an unsolicited offer to purchase by an unnamed airline, with Southwest Airlines being the most likely candidate, however the offer was declined. Expansion slowed a bit in 1985, yet the airline
received its first of two ordered Boeing 737-300s with the first being
delivered in February 1985. Phoenix-Sky Harbor Airport was feeling the
pinch of the expanding airline and lack of terminal capacity constructed
a new concourse to serve the airline. Things were looking bright for
America West Airlines as 1985, was the first year the airline turned a
profit. Over the next year expansion continued as nine new cities were
added to the network covering the western U.S. region as far east as
Chicago Midway and north to Seattle, Calgary, and Edmonton. In a
parallel fashion flights and destinations continued to be added to the
Las Vegas market and by 1986, the airline had declared it a “Super Hub”
from an operating perspective. A shift in operating philosophies took place in 1987, when the airline started both long and short haul services from its Phoenix hub. Hoping to attract secondary market passengers and not having a code-sharing commuter partner, the airline ordered three de Havilland DHC-8 “Dash 8” turboprops to start service in March between Phoenix and Yuma, Flagstaff, and Grand Canyon. On the heels of the commuter purchase, the airline realized an opportunity after the purchase of Republic Airlines by Northwest Airlines, the formers Boeing 757 fleet did not commonality with the existing Northwest 757s (engines) and were put up for a bargain price. America West purchased the six Boeing 757s from Northwest Airlines and placed the aircraft in service on July 1, 1987 on new routes to New York-JFK and Baltimore. A further eleven cities were added in 1987, including Chicago-O’Hare and the airline was now operating a fleet of thirty-one Boeing 737-200s, as well as four newer Boeing 737-300s. The rapid growth over 1987 reversed the profitable trend of the airline and put it back into a loss of $46 million for the year. With a fear of possible bankruptcy, an investment by Australia’s Ansett Worldwide infused more cash into the airline. During 1988, a new Terminal 4 was opened and dedicated to the airline at Phoenix-Sky Harbor Airport having twenty-eight gates, as well as commuter space. As the airline refocused its efforts on checked-growth and cash flow, even after a failed bud to purchase the defunct Eastern Shuttle, it was announced that America West was heading into the Pacific market. An application for Phoenix to Sydney, Australia service was presented with a stop in Honolulu, was denied, however Honolulu service was granted. The airline purchased two Boeing 747 aircraft and started “Bird of Paradise” service from both Phoenix and Las Vegas to Honolulu on November 15, 1989. Having favorable results of the initial Boeing 747 trans-Pacific services, America West placed an order for two, newer Boeing 747-400s. By 1990, America West Airlines had grown to be classified as a “major” U.S. carrier, and in an effort to modernize its fleet signed an agreement with Airbus to purchase up to 118 of the manufacture’s new Airbus A-320 fly-by-wire airliner, a deal with over $5 billion. Hoping to be granted additional routes in the Pacific, the airline purchased two additional 747s, however with delay in approval the “Jumbo Jets” were placed on service to New York-JFK from both Phoenix and Las Vegas. Finally in February 1991, the airline started service between Honolulu and Nagoya, Japan, however with the start of the Gulf War, as well as extremely poor load factors to Japan (there was only one passenger on the inaugural flight), America West fell into financial straits. Higher fuel costs and a economic downturn due to the Middle East crisis forced America West to file for Chapter 11 bankruptcy protection on June 27, 1991. The airline trimmed routes, sold its Pacific rights, reduced aircraft and accepted financing from Phoenix based investors whom restricted the operations. Also hoping to bolster its presence the airline opened a third hub at Columbus, Ohio with sights on attracting business clientele in December 1991. Commuter services were suspended and given to a new code-share agreement with Mesa Airlines under the operating name “America West Express.” Cut-backs continued and executive changes were abound and with refreshed investors and financing, the airline exited bankruptcy on August 25, 1994. Emerging from the three-year bankruptcy and uncertainty, America West Airlines had changed as a company and with its employee’s culture. In an effort to re-establish its image as a Phoenix based “native” the airline pained one of its Boeing 757 in an eye-catching purple and orange Phoenix Suns basketball team livery. A few months later another Boeing 757 sported a “Teamwork” theme designed by the daughter of a pilot, and celebrating the “teamwork” that kept the airline alive. By early 1996, America West was on track to sustainability, and new cities were added to the network as well as increased flight frequencies to established routes. With the vision toward a brighter future, the airline unveiled plans to rebrand its image and introduced new standardized aircraft interiors as well as a bold, colorful livery bringing the “Southwestern” spirit to the airline with the desert orange and turquoise colors. Many of the shorter-range or thinner routes were contracted out to Mesa Airlines which was now flying the Canadair Regional Jets on many of its routes. Although the airline turned a profit in 1997, America West was facing operational issues created with maintenance concerns and contractual issues with “express” carrier Mesa Airlines as well as employee unions. The airline was able to forge through the waning ‘90s with renewed union contracts and delivery of its first Airbus A-319 aircraft in October 1998. At the end of 1999, America West was flying hundreds of daily flights to fifty-seven cities in the U.S., Canada, and Mexico with a fleet of 113 aircraft. In 2000, the airline again suffered from operational and maintenance issues that impact the reputation. In an effort to achieve Stage III noise compliance, the airline retired all its “classic” Boeing 737 with the Airbus A-320/A-319 family and brining the fleet into more commonality. With an operating loss recorded for the year, America West was hoping 2001 would be a more illustrious year, but after the events of September 11, all airlines were to suffer that fateful day. America West was the first major airline to resume service just a few days later on September 13, however with the economic downturn and reduced passenger traffic the airline was granted a government loan to support its financial impacts. Lower fares and more efficient schedules helped the airline recover and rebuild its image. The economic woes continued for the nation, and the airlines would suffer. America West would lay-off employees, close its Columbus hub, and eliminate food service in 2003, all in an effort to reduce operating costs. The plan worked and America West was able to turn a profit by the end of 2003. With America West in better financial status the
most of the airlines, there was a plan in 2004 for potential merger with
recently bankrupt American Trans Air (ATA) and that carrier’s route
system from Chicago-Midway however the deal fell through. Only a year
later, did struggling US Airways solicit offers of purchase, after
having its second bankruptcy in less than three years.
America West saw an opportunity
to expand into the Eastern U.S. market as it had always wanted to do.
With other groups of investors as part of the merger deal, the “new”
airline would keep the U.S. Airways name yet be operated by America West
management. The merger was approved on September 27, 2005, and America
West was fully merged into U.S. Airways and continuing to operate under
the latter name. |
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